PROJECT EXECUTION GUIDE

Useful information for project owners

Project execution guide

Toxum.org, which aims to bring project owners together with supporters, is a social platform based on the idea of mass funding. This space is also involved in the implementation of many small or large projects, creative ideas.

This document, which will help you create a success story, explains how you can implement an idea and project in all its stages thanks to Toxum.org.

IMPROVE YOUR IDEA

First you need to write everything clearly. At the beginning of the work, consider the project you want to implement to the smallest detail. Make sure you answer the following questions.

What do you want to achieve with your project?
Who is your target audience?
What makes your project different from others?
Where will you use the amount you are looking for

BUILD A TEAM

Teams of two or more people are generally better than one team. You can involve people in your team. For example, a social media specialist or a talented photographer, etc. These people can also provide initial support for your project. After setting up your team, you need to meet with them to exchange views on the project. At the end of these stages, make sure that your idea turns into a real project.

Learn more about Toxum.org:

Toxum.org Blogs: It will add a lot to both Toxum.org and crowdfunding.

Frequently Asked Questions: Perhaps we have answered some of the questions in your mind here.

Success Stories: It will inspire you and inspire you to create your own project. Their stories are a lesson. You can find this information both on our website and on our blog.

Terms of use: We recommend that you read the system to understand how it works and your responsibilities. You can contact us on our website.

PREPARATION STAGE

Create your story.

Express your ideas in such a way that people want to support your project. Your supporters want to know you. Therefore, do not hesitate to describe your project individually.

First, write down what you think is most important.
Tell a story about what you're trying to tell - it certainly shouldn't be too long.
Explain clearly why you are looking for support - there is no question mark.
If so, don't forget to mention both yourself and the project team.
Write down all the details of the budget you have created - don’t miss any detail to make it convincing.
Pay attention to the language and spelling rules you use. Read the text several times and correct any mistakes.
Try to divide the text into segments. You can separate the appropriate places with appropriate headings.
Try to support and enrich the text with appropriate images.

REMEMBER! Texts of successful projects consist of an average of 600 words.

Set your goal

Calculate your expenses very well.
Think carefully.
You should also include the cost of the rewards you will give to your supporters in your total expenses (shipping costs).

Make sure you have as much support as you need for your project. Inflated budgets will not save you much money.

Project duration

Projects can remain active for a minimum of 30 and a maximum of 60 days. We would like to note that the average project duration of successful projects around the world is 35-40 days.

Awards

You will be rewarding supporters for your project.

A reward is a service or product you give to supporters in connection with your project. The rewards are very different. People can also support your project because they want to receive Awards.
It is useful that the rewards are directly related to your project, but there are various benefits you can offer. If so, you can turn them into a reward.
Identify at least three different types of rewards, the ideal number of rewards we recommend is between 5 and 8.
Start with a low price support level. (for example, if your initial support level is 20 AZN and the next 250 AZN, you can lose a crowd that will support 50 AZN or 100 AZN)
You can limit the number of prizes you can offer.
Remember to determine the most appropriate rewards for your project. T-shirt for those who support 20 AZN, as an opening invitation for those who support 100 AZN.
Make sure you calculate all the steps in the process of preparing and sending the award, for example; Like calculating purchase and delivery costs from a T-shirt supplier.

Remember to add the Toxum.org commission and payment systems service fee to your account.

Prepare your pictures

Make sure the image you choose for your project is appropriate and interesting. Remember that people will see this picture and click on your project. Make them interested in your project.

Prepare pictures and photos of your product / project / idea
Identify figures and design charts related to your project
Prepare a Campaign Photo and a reason for a fan with a picture that makes your project interesting.

Prepare your video

Make a promotional video of a minimum of 40 seconds and a maximum of 3 minutes explaining you, your story, your goal and your project.

Projects with videos during the crowdfunding campaign earn 114% more than projects without videos!

Make sure your promotional video is clear and concise.
Write the script of the video / prepare the storyboard
If filming is to take place, determine the location and agree with the person who will play the video.
Take a video about you as a project owner.
Select the music you will use in the video
Record a video audio recording
Prepare the pictures you will use in the video
Edit your video
Always use an understandable and clear slogan at the end of the video.
Share your video both on the project page and on social media channels.
Upload the video to Youtube, enter the relevant keywords and create a project profile from there.

If you want to learn more about Video Creation, Video Creation, you can access the Guide from our website.

Links and social media accounts

Create social media accounts for your project or company. Open a Facebook, Twitter, Instagram, Pinterest account. Or create a blog page. Facebook, Twitter and any other project page you use. You must include links to all social media pages.

Strategy

At this stage, you need to come together with your team and develop a strategy for the various steps of the campaign.

Create a marketing strategy that you will follow before and after your project is published.

How do you spread the message you want to convey?
Who will help you at this stage?
How will you move in the offline world to find supporters for your project?
Define your target audience
Define your target market
Identify names that can influence and contribute to the project.
Schedule mail / message sending intervals and content
Identify the social media accounts you want to focus on. (Facebook, Twitter, Pinterest, Instagram, etc.)
Create a written promotional material. Be small and clear. Don't put a question mark on your head.
Prepare a campaign photo. (Create a reason for a fan with an image that makes the project interesting.)
Schedule / prepare update videos.

Create a strategy that you will follow when your project is over

How will you deliver your awards to your fans?
List the things you need to prepare for the promised rewards
If you do not intend to deliver your rewards digitally, plan your freight / mail delivery.
Think about how you will sell your product / service after your crowdfunding campaign is over and your rewards are delivered to your fans.
Updates supporters through social media, mail and the Toxum.org project page. Give information: remember, they are your future customers!

Presentation Preparation

Create content, images, and graphics that you will use on all your social media accounts and emails.

Email

Email is one of the easiest ways to connect with people in your network. Prepare an email about your project and send it to everyone around you. Try to communicate face to face with people you think will be supportive. Be sure to include the project link in the email and make sure you use it in the signature section as well. According to statistics, e-mail is 34% more effective than social media sharing.

Unfortunately, online activities alone are not enough to effectively spread your project to more people. You also need to think about what you can do offline.

Local media channels - print, television and radio - always offer creative and interesting content. Your project can be the perfect story for them! Approach them and tell your story.

Also, if you know a celebrity that you think might be useful for your project, ask for help. The impact it has on your target audience, if used properly, can be very beneficial to your business.

Social Media

Keeping in touch with your target audience as much as possible through online channels is the most important form of mass support. Social media is a very accurate platform for reconnecting with both your current environment and people who don't know you, and with people who might be interested in your project.

Social media, which allows you to share posts, photos, pictures, videos and more, is a very dynamic place to spread your project in the same way. Remember, you don’t just ask people for money; You also invite them to cooperate.
Use the most popular and up-to-date hashtags (#) to create awareness about your project.
ALWAYS use the project link with any tweet you tweet.
Always ask others to reweet you to reach more people.
Find potential supporters who might be interested in your project, and tweet them even if you don't know them.
Increase your audience by following other users.
Be careful not to tweet too much.
Make sure your teammates also use Twitter to talk about your project.
Inform your audience about your award choices and explain them all privately.
Make regular updates from both your personal account and the project's Facebook page.
Always include a link to the project page in your posts.
Increase employment by getting feedback from people and asking them questions.
Facebook users are prone to "Like" and "Share" actions. Make a special note of the awards you have compiled; Share videos and pictures related to your project.
Allocate an advertising budget to announce your project to a wider audience. With this budget, you can set a target audience on your Facebook Website and ensure that your ad reaches that audience.
Be sure to respond to comments on your Facebook post. Interacting with users will make it easier for them to support your project.
Use Instagram to enhance your campaign with creative images (preparation, teamwork, project work, etc.).
Take a picture of the invitations and meetings you have organized for your project and share them.
Track accounts that you think might be useful to you and your project.
Tag any word related to your project.
Tag your photos, especially by sharing the project link.
Show people your awards, promotional video and photos.

The concept of emergency

Try to create a "state of emergency" a week before the end of the campaign. "You have very little time left to support!" whom.

Thank your supporters: As soon as sponsors fund your project, send people a personal thank you letter. Remember that a supporter who once supported you will help you reach your goal again in the future.

PROJECT EXECUTION GUIDE